Fleet Forward & Fleet Safety Conferences Nov. 6-8, 2024 | San Diego, CA

Speakers

Craig Cheatle

Craig Cheatle

National Head of Business Development | Discount Tire

Craig has over 30 years of expertise in the automotive and fleet industries. He has a wealth of knowledge, and the ability to apply an array of global automotive experiences and management techniques. He developed and successfully launched the Corporate Sales Department for Audi of America, which contributed to over 15% of total sales in the U.S. and Canada. He has established, implemented and led numerous fleet consulting and process reengineering programs for corporate fleets, automotive OEMs and tier 1 suppliers when he was with Penske Vehicle Services. Most recently, he served as the SVP Business Development, Account Management and Marketing for Verra Mobility where he increased the total number of vehicles on toll programs by over 800% within 6 years. Currently Craig is the National Head of Business Development at Discount Tire where he is responsible for B2B and fleet strategic partners and has a team of Fleet Sales Managers throughout the US growing fleet business in local markets.