Sponsored by Volvo

Location: Seascape Foyer

Location: Pacific Jewel Foyer

To kick off the Fleet Forward Conference, Automotive Ventures’ Steve Greenfield will set the stage for what’s ahead over the next three days. Greenfield will draw from the event agenda and speaker lineup and tie them into the big-picture trends, technologies, and strategies that will define the next era of fleet and mobility, and how they matter for your fleet.

Speaker:
Steve Greenfield, Automotive Ventures

Location: Pacific Jewel BC

From rising tariffs and shifting political alliances to evolving compliance standards, supply chain shocks, and a rapidly shifting electrification landscape, fleet leaders today are navigating a perfect storm of global disruption. This keynote panel — featuring fleet professionals from North America, Europe, Latin America, and Asia-Pacific — offers a timely look at how fleets around the world are responding to these mounting pressures. Moderated by BBM’s Colin Sutherland, the conversation will explore common challenges, region-specific disruptions, and new leadership strategies that transcend borders. Attendees will leave with a sharper understanding of how to future-proof their fleet operations in a volatile global environment.

Moderator:
Colin Sutherland, Bobit Business Media

Panelists:
Hans Damen, Fleet3Sixty
Kimberly Fisher, NOV Inc.
Paulo Gaba, Europcar Brazil
Mace Hartley, Australasian Fleet Management Association (AFMA)

Location: Pacific Jewel BC

Location: Pacific Jewel Foyer

New technologies and fleet service models are evolving rapidly — but what’s actually triggering adoption? In this high-level panel, leading analysts take a 360-degree view of mobility’s current trajectory and explore how electrification, autonomy, connectivity, AI, and shared mobility are intersecting with funding flows, maturing tech, and public-private partnerships to shape strategic decisions across the industry. Attendees will leave with clear insights into what’s gaining real traction, what remains hype, and where fleets should focus their next investments.

Moderator:
Chris Brown, Automotive Fleet & Bobit Business Media

Panelists:
Matt Daus, Windels Marx/IATR
Steve Greenfield, Automotive Ventures
Mark Hazel, S&P Mobility

Location: Pacific Jewel BC

Returning this year, is the Ride & Drive and Technology Experience, where attendees can experience cutting edge vehicles up close and on the road.

Be sure to participate in the Golden Coin and Passport Challenge while enjoing the Ride + Drive experience!

Location: Parking Lot

Spend some time meeting with our FFC Exhibitors, enjoy a tasty lunch, and continue your Ride + Drive experience!

Lunch Sponsored by Nissan North America

Location: Patio, Eventide Exhibit Hall, & Parking Lot

Are you a Fleet Forward Conference sponsor, exhibitor, or Ride & Drive participant? Consider taking part in Buyer’s Guide Live! — a high-impact product showcase taking place live during exhibit hall hours.

Buyer’s Guide Live! is a filmed 2- or 7-minute pitch session in which suppliers present their product, solution, or service in front of a live fleet audience in the exhibit hall, and automakers can showcase their vehicles during the Ride and Drive.

Each presentation will be professionally recorded, edited, and linked to your Featured Product page in the 2025 Fleet Fact Book. This powerful combination of live exposure plus lasting content will extend your offering across print, digital, and social platforms.

Spots are limited. Contact your sales representative today to secure your Buyer’s Guide Live slot!

Location: Eventide Exhibit Hall

This isn’t your typical panel discussion — it’s a live focus group featuring a diverse lineup of fleet managers sharing unfiltered feedback on the tools, systems, and services they use every day. This is your chance to hear how decisions are actually made, what causes friction, and where fleets see room for real improvement, whether it’s missed efficiencies, clunky processes, or underdelivering tech. In the second half, the audience — including solution providers, vendors, and OEMs — will have the opportunity to respond, clarify, and explore how they can better meet fleet needs. The goal isn’t just to talk about problems — it’s to surface insights that help build smarter solutions, grounded in real-world fleet experience.

Moderator:
Chris Brown, Automotive Fleet & Bobit Business Media

Panelists:
Jim Petrillo, FUJIFILM Holdings America Corporation
Karyna Zarate, Audubon Companies
Kimberly Fisher, NOV Inc.
Mark Booker, Nashville Electric Service

Location: Pacific Jewel BC

Distracted driving remains one of the most persistent and deadly risks facing fleets today, and solving it takes more than policies and reminders. In this powerful session, Eric Richardson — 2023 Fleet Safety Award winner and on the fleet team of one of the largest public fleets in the U.S. (New York City’s DCAS) — draws on his deep experience in fleet safety leadership and his personal work connecting with victims of distracted driving to deliver a message that is both emotional and actionable. Richardson will explore how storytelling can break through driver complacency and build urgency around safety. Joining him is John Wuich of Wheels, who brings over two decades of fleet consulting experience leveraging data‑driven safety programs, predictive analytics, and real‑world risk insights to enhance driver safety. Both will walk attendees through the technologies and strategies that fleets can deploy to detect, deter, and prevent distraction. Attendees will walk away with practical tools and a fresh perspective on reducing risk and changing behavior behind the wheel.

Moderator:
Kathryn Schifferle, Work Truck Solutions

Panelists:
Eric Richardson, Windels Marx Lane and Mittendorf
John Wuich, Wheels

Location: Pacific Jewel A

Change is inevitable in fleet, from EV adoption to safety initiatives and new tech platforms. But too often, great programs fail not because the plan was wrong, but because the people weren’t ready. In this high-impact session, behavioral scientist Dr. Alison Betz walks you through a step-by-step framework to make change actually stick, by focusing on the human side of transformation. You’ll learn how to build stakeholder support early, develop the skills and confidence your team needs to adapt, reinforce new behaviors through coaching and feedback, and course-correct in real time using field-tested methods. Matt Betz will provide real-world lessons from a large-scale EV rollout will ground the discussion in practical fleet experience. If you’re planning or managing change in any part of your operation, this session will help you avoid common implementation pitfalls and turn resistance into momentum.

Speakers:
Dr. Alison Betz, ABA Technologies
Matt Betz, Former Fleet Manager and Hall of Fame Inductee

Location: Pacific Jewel BC

They're back! Building off last year's popular session, IMPROV®Learning presents an interactive workshop where you'll discover how to transform raw driving data into powerful coaching conversations that deliver measurable results. Learn proven fun techniques for presenting complex analytics in engaging actionable ways that motivate drivers to improve their performance. You'll master the art of combining data insights with effective coaching strategies to create meaningful behavioral change behind the wheel. By the end of this session, you'll have practical tools to reduce collisions, cut fuel consumption, and minimize maintenance costs through driver development.

Speaker:
Steve Verret, IMPROV®Learning

Location: Pacific Jewel A

Artificial intelligence is already restructuring how fleets operate, from predictive maintenance and routing to in-cab driver monitoring and insurance modeling. But even as the tech advances with new Generative AI tools, many fleets are left without clear internal policies, legal frameworks, or oversight to match. Meanwhile, data privacy laws are tightening, lawsuits are happening around AI misuse in other industries, and public pushback is growing over surveillance concerns. This panel brings together experts to help fleet managers understand the risk landscape: what they need to address now, what liability could look like in the near future, and what blind spots could come back to haunt them. Understanding these risks will help build a smarter foundation so that fleets can realize the full benefits of AI tools without getting burned.

Speaker:
Amir Sayegh, Geotab

Location: Pacific Jewel A

Location: Pacific Jewel A

Join us for beverages and hors d'oeuvres as you continue your conversations with our FFC Exhibitors!

Reception Sponsored by Cardata

Location: Eventide Exhibit Hall