Yaro Hetman is the Global Marketing Director for electric trucks and commercial vehicles at Ford. He serves as the voice of the customer for future vehicles including the all-new electric F-150 and the All-Electric Transit. In his nine years with Ford, Yaro has held a variety of roles—from managing dealer relations in Ford’s Philadelphia region, to launching the Ford Transit in North America, to leading product marketing for Lincoln in the US and China. Outside of work Yaro enjoys, hiking, camping, international travel and training in Brazilian Jiu Jitsu.