Opening Keynote: The Electrification Path Forward for Fleets

November 11
10:05 AM - 10:45 AM

Tim Baughman
Ford Pro

Chris Brown
Fleet Forward

In his keynote address, Baughman will outline the steps fleets should take now in planning their electrification strategies. Baughman will discuss which EV products are relevant for fleets, developments in infrastructure — home, depot, and public — and the growth of the network of EV dealers and maintenance support.

Baughman will also discuss how data must be implemented in a successful EV transition strategy. Finally, he will provide a glimpse into our self-driving future and how fleets play a key role.

Baughman oversees the sales, strategy, and product marketing for Ford Pro Vehicles, which includes Ford’s lineup of Class 1-7 commercial internal combustion and battery electric vehicles, Ford Pro Service Elite and Ford Pro Commercial Vehicle Centers. Since joining Ford in 1996, Baughman has had roles in marketing and sales finance, business development, and general management in Europe and North America within Ford, Ford Credit and Volvo Cars.

Ford is investing $30 billion in electrification through 2025 — but it takes more than just new electric vehicle models to grow into this electric future. What does this mean for fleets? In this fireside chat, Ford Pro’s Tim Baughman will outline the steps fleets should take now in planning their electrification strategies. Baughman will discuss which EV products are relevant for fleets, developments in infrastructure (home, depot, and public), the growth of the support network of dealers, maintenance, and subject-matter experts, as well as how data must be implemented in a successful EV transition strategy. Finally, Tim will provide a glimpse into our self-driving future and how fleets play a key role. 

Moderator: Chris Brown